The Library name controversy is the board’s first challenge
In the weeks following the January Board meeting, the Executive Committee focused on major challenges facing the library now and in the future.
One of the first challenges to be addressed was a rift in the community over the unexpected and unsuccessful change of the Library’s name from the 120-year old Bayard Taylor Memorial Library to the Kennett Public Library. The name had been changed without community involvement and many in the community and within the library family (users, donors, staff and funders) were distressed and polarized.
The Executive Committee reached out to Carl Francis of EnvisianStrategic, who had previously worked successfully with Tom Swett at three other organizations, to help overcome seemingly impossible situations. Carl has worked with over 350 organizations over the last 30 years to help them in times of crisis as well as to create successful brands. After a number of meetings where it became obvious that Carl was a good fit for the library, Carl was engaged at the February 16 board meeting to help the board regain the trust of the community and develop a 21st century name and brand for the Library.
The board welcomed new trustees, Dr. Loren Pearson, appointed by Newlin Township and Dr. Brenda Williams Mercomes appointed by Kennett Square Borough.
Unionville in the News: LIBRARY: Consultant hired to move things forward
Chadds Ford Live: Library welcomes new officers, members
Kennett Live: Library hires advisor, name change in play
Chester County Press: A new chapter for the Kennett Public Library